RESULTS
Increase in engagement
190%
Hearts per hour
60k+
Raised
$10k
The purse for each race was worth a $500 donation to the Pediatric Brain Tumor Foundation. Two hours and twenty races later, we had generated over 120,000 hearts and raised $10,000. In total, users watched 75 hours worth of races and Acura branded content increasing Acura’s engagement on Periscope by 190%.
RECOGNITION
2016 Cannes Lions
Silver Lion – Mobile
2016 Smarties Awards
Gold – Gold > Marketing within a Mobile Gaming Environment
2016 National Addy Awards
Gold – Social Media
2016 National Addy Awards
Silver – Online/Interactive
2016 One Show Awards
Merit – Mobile > Branded Games
Merit – Mobile > Durable Goods
Merit – Social Media
2016 Webby Awards
Honoree – Experimental & Innovation
Honoree – Best Use of Mobile Media
Honoree – Best Use of Video
2016 Shorty Awards
Finalist – Emerging Platform